Our coaches

Six coaches. Six very different first careers.

Recruiter, teacher, ops director, designer, wellness coach, transitions specialist. We match you on background as much as specialty — and you can switch any time.

ICF PCC · 11 years

Maya Okafor

Career & leadership coach

Spent a decade in tech recruiting before coaching, so she knows exactly how hiring managers read your résumé — and your interview answers.

  • Career change
  • Leadership
  • Negotiation

Online · Austin studio

Book with Maya

ICF ACC · 7 years

Daniel Reyes

Confidence & mindset coach

Former high-school teacher and debate coach. Calm, practical, and very good at turning “I can’t” into a first small step you’ll actually take.

  • Confidence
  • Public speaking
  • Procrastination

Online · Walk & talk

Book with Daniel

ICF PCC · 9 years

Priya Shah

Life transitions coach

Works with people in the middle of big change — relocation, separation, new parenthood. Warm, direct, and allergic to generic advice.

  • Life transitions
  • Relationships
  • Boundaries

Online · Austin studio

Book with Priya

ICF MCC · 15 years

Marcus Bell

Executive & new-manager coach

Led operations teams of 200+ before coaching. Now helps first-time managers get through the hardest year of their careers without burning out.

  • Leadership
  • Team conflict
  • 360° feedback

Online · Austin studio · Intensive day

Book with Marcus

ICF ACC · NBC-HWC · 6 years

Elena Park

Habits & balance coach

A board-certified health & wellness coach who treats energy like a budget. Expect small, boring, effective changes — the kind that stick.

  • Burnout
  • Habits
  • Work-life balance

Online · Walk & talk · Group circles

Book with Elena

ICF ACC · 5 years

Sam Whitaker

Career coach for creatives

Ex-agency designer turned coach. Helps creatives go freelance, price their work, or find a studio that deserves them.

  • Freelancing
  • Pricing
  • Portfolio

Online · Group circles

Book with Sam

Our standards

What every coach has to meet

The coaching industry is unregulated. We hold ourselves to these anyway.

  • ICF-credentialed

    ACC, PCC or MCC with the International Coaching Federation — hundreds of logged, supervised hours.

  • Background-checked

    Every coach is background-checked and insured before their first session with us.

  • Supervised monthly

    Coaches review anonymised cases with a senior supervisor every month. Good coaches get coached.

  • Know their limits

    Trained to recognise when you need a therapist, doctor or lawyer instead — and to refer you.

Not sure who to pick?

Let us match you

Choose “Best match” when you book and we’ll pair you with the free coach whose background fits your goal. Don’t click with them? Switch after session one, free — most people stay with their first match.

Book with best match

Not sure where to start?

That’s what the free call is for. Twenty minutes with a coach, an honest read on whether coaching fits — and a clear next step either way.